Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown - Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. In reality, most innovations are borne from rigor and discipline. Breakthrough ideas--whether for a new bicycle, an advertising campaign, a treatment plan for diabetes, or a program aimed at tackling the national obesity epidemic--emerge not by chance, but by studying and embracing

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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eBook formateBook, (torrent)En
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File size4.8 Mb
GenreTim Brown
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Pages count495

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